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It all started with a muffin...

20 years ago, we had an idea. That we could make the best, most scrumptious muffin ever! A muffin that was far superior to what was currently on the market in the UK. And importantly too, a muffin that was made fresh, stayed fresh and was never frozen before it made its way to the consumer.

So, we started. Through our mother company American Muffin Company, we have made a LOT of muffins (and other yummy treats too!). Over time we made those muffins the best they could be. All was well, we had great muffins and more and more people loved them.

A few years passed and a family member was diagnosed with Coeliac disease.

We learnt first-hand how tough this can be. How difficult it can be to feel like you are missing out, not just on special occasions but also on regular days when all you want is a little treat.

It just didn’t seem right, so we went back to the drawing board and started experimenting with new gluten-free recipes for our muffins and sweet treats.

Creating that amazing gluten free experience!

Of course, the taste had to be up to our usual high standards!

We didn’t want to make muffins and cakes that were just gluten-free. We wanted to create something that tasted as good (if not better!) than their gluten filled counterparts.

This took a lot of time, energy, many trials, tastings and listening to the feedback of our customers.

With each new batch our gluten free products got better and better.

Eventually our Truly brand was born: a range of gluten free muffins, cake bites, oat bars, flapjacks and cookies.

Today we believe that our products are Truly the best on the market and true to their values of being both delicious and gluten free. In fact, so much so they are Coeliac UK approved!

Naturally, for Coeliacs and anyone opting for a gluten free treat, we would love you to try them for yourself!

From Gluten free, to dairy free to lactose free and more!

After finding our stride in the gluten free segment of the bakery market, we have realised that there are others in the wider Free From market who deserve our attention. As such, we are proud to say that we can now also offer the following ‘free from’ versions of our Truly range as well as vegan alternatives too:

Dairy free
Lactose free
Egg free
No added sugar

Catering to more consumers who have struggled in the past to enjoy traditional bakery treats.

As a consumer we invite you to try our products through our online e commerce offering

STOCK OUR RANGE

STOCK OUR RANGE OF GLUTEN FREE BAKED GOODS

Truly Gluten-Free produce a range of indulgent gluten free baked goods.

Manufactured in our family run bakery in London, each muffin, cake and cookie is individually wrapped to lock in flavour.

Truly Gluten-free is a brand of American Muffin Company. We have been producing high quality baked goods for over 20 years. Following many trials, tastings and listening to the feedback of our customers, our gluten-free recipes have been
perfected and brought to market.

Today we have our products available in various UK, European & International supermarkets, and retail channels. Our single serving packs of gluten-free muffins, cakes, flapjacks, oat bars and cookies make the products equally perfect for food service channels including hotels, airlines and more. 

Our clients in the Airline industry have included:

BRITISH AIRWAYS
CATHAY PACIFIC
ETIHAD
SOUTH AFRICA AIRLINES
AIR INDIA
MALAYSIA AIRLINES
KENYA AIRLINES

Mission Statement: Truly Gluten Free is here to offer a taste sensation without the gluten! From those who can’t have gluten to those who choose to avoid it, we aim to provide delicious gluten free muffins, cakes, flapjacks, oat bars and cookies for everyone to enjoy.

We’re dedicated to producing the best!

The global market for gluten-free food is expected to expand considerably between 2020 and 2025, from $5.6 billion US dollars to $8.3 billion US dollars and according to a recent Mintel report, 15% of households avoid gluten and wheat,
because they believe it is part of a healthy diet.

If you are a retailer or distributor looking to supply gluten free products, please contact us here. We are constantly looking for new domestic stockists and international partners to work with and to make our Truly Gluten Free baked goods accessible to everyone.

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